Which markets do you operate in, and who do you sell to?
Geographies, industries, key customer segments. A line on your market position and scale.
What do you communicate to the market?
Product lines, brands, corporate narrative, investor relations, employer brand and hiring, B2B messaging to partners and channels.
How much content do you produce, and at what tempo?
Assets per month, number of brands and markets, languages and locales, the speed required around launches, events and quarterly reporting.
What's the annual marketing and content envelope?
Annual marketing and production spend, in-house vs. agency split, procurement model — fixed scope, retainer, performance.
Where does your communication lose effectiveness today?
Cost per asset, time-to-market, brand voice consistency, localization speed, in-house capacity limits, alignment across brands and regions.
What does success look like in the next 90 days?
A metric you're willing to commit to — revenue, conversion, market share, awareness, NPS, cost per asset, cycle time, launch impact on the share price.